Terms of service.

These Terms of Service ("Terms") constitute a binding legal agreement between you — whether an individual pharmacist, pharmacy operator, or other professional — and MarkupRx ("we," "us," or "our"), the operator of the MarkupRx drug pricing intelligence platform accessible at pharm.markuprx.com and this marketing site at markuprx.com.

By creating an account, paying for a subscription, or using any part of the MarkupRx service, you accept and agree to be bound by these Terms. If you do not agree to these Terms, do not use the service. These Terms are effective as of May 13, 2026.

If you are using the service on behalf of a pharmacy or other organization, you represent that you have authority to bind that entity to these Terms.

MarkupRx grants you a limited, non-exclusive, non-transferable license to access and use the MarkupRx platform for your own professional drug pricing research and compliance purposes. Permitted users include licensed pharmacists, pharmacy operators, and due-diligence professionals.

You may not use the MarkupRx service to:

• Scrape, crawl, or systematically extract the federal data sources we aggregate through the MarkupRx UI or API beyond the rate limits documented in the platform.
• Resell, sublicense, or redistribute MarkupRx's aggregated drug pricing outputs as a standalone data product.
• Submit automated bulk export requests beyond the limits enforced by the platform.
• Misrepresent the source of data obtained via MarkupRx when presenting it to third parties (insurers, PBMs, regulators, or others).
• Use the service in a manner that violates applicable laws, regulations, or professional pharmacy licensing requirements in your jurisdiction.

MarkupRx aggregates 13 federal data sources published by the U.S. government. These are public datasets; we do not purchase or license private pricing data (AWP, WAC, or per-pharmacy acquisition costs).

To access the MarkupRx platform, you must create an account. You agree to provide accurate and current information when registering, including your pharmacy name, NPI number (where applicable), and state of operation. Inaccurate pharmacy details may affect the relevance of pricing and margin data surfaced by the platform.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at [email protected] if you suspect unauthorized access.

You must be at least 18 years old and a professional operating in a licensed pharmacy or healthcare setting to create an account. MarkupRx is not intended for consumers or general-public use.

MarkupRx offers paid subscription plans (Pro and Pro+) billed on a monthly or annual cycle. By subscribing, you authorize MarkupRx (via Stripe) to charge your payment method at the then-current subscription rate.

Auto-renewal: subscriptions auto-renew at the end of each billing cycle unless you cancel before the renewal date. For monthly plans, this means your card will be charged each month on the same calendar day. For annual plans, your card will be charged once per year. You will receive a renewal reminder email before each annual renewal.

Cancellation: you may cancel your subscription at any time via the Stripe Customer Portal accessible from your account settings at pharm.markuprx.com, or by emailing [email protected]. Cancellation takes effect at the end of the current billing period; you retain access to paid features until then.

Refund policy: new annual subscriptions are eligible for a full refund within 30 days of the initial charge. Monthly subscriptions are not prorated upon mid-cycle cancellation; access continues until the end of the paid period.

MarkupRx reserves the right to change subscription pricing with at least 30 days' notice to active subscribers.

MarkupRx and its licensors own all intellectual property rights in the platform, including the software, user interface, underlying analytics, copy, and brand assets. Nothing in these Terms transfers ownership of MarkupRx's intellectual property to you.

You retain all ownership rights in the contracts and claims data you upload to the platform. By uploading content, you grant MarkupRx a limited, non-exclusive license to process, store, and transmit that content solely to provide the service to you — including sending contract text to our AI provider's API for AI-powered contract analysis as described in our Privacy Policy. We do not use your uploaded content to train machine learning models or improve our service in any way beyond the immediate processing necessary for your requested feature.

The federal drug pricing data surfaced by MarkupRx (NADAC, Orange Book, SDUD, and other government datasets) is published by U.S. government agencies and is in the public domain. MarkupRx's value lies in aggregation, normalization, and presentation — not in the underlying government data itself.

THE MARKUPRX SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Federal drug pricing data may be incomplete, delayed, or stale. NADAC prices reflect national acquisition-cost averages and may not correspond to your pharmacy's actual acquisition costs. Medicaid reimbursement data (SDUD) carries a 60–90 day CMS reporting lag and does not reflect post-rebate net reimbursement. You can review data freshness indicators on the /sources page.

AI-generated outputs — including drug summaries, contract analyses, and appeal letters — are draft suggestions generated by a large-language model. They require your professional review before use. MarkupRx does not warrant that AI-generated outputs are accurate, complete, or appropriate for your specific situation.

MarkupRx does NOT provide legal, medical, or professional advice. Every dispense decision, contract negotiation, and appeal filing is your professional responsibility as a licensed pharmacist or pharmacy operator. Pharmacist judgment governs every clinical and business decision; MarkupRx's data and AI outputs are tools to support that judgment, not replace it.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, MARKUPRX'S TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE SERVICE — WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE — IS CAPPED AT THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID MARKUPRX IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100.

In plain terms: our maximum liability to you is capped at the greater of the fees you paid us in the past 12 months or $100 — whichever is higher.

IN NO EVENT SHALL MARKUPRX BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING LOSS OF PROFITS, LOSS OF DATA, LOSS OF BUSINESS, OR REPUTATIONAL HARM — EVEN IF MARKUPRX HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions, MarkupRx's liability is limited to the fullest extent permitted by law. This limitation of liability is a fundamental element of the basis of the bargain between MarkupRx and you.

You agree to indemnify, defend, and hold harmless MarkupRx and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• Content you upload to the platform, including contracts, claims data, or any other materials, and any claim by a third party that such content infringes their rights.
• Your misuse of the MarkupRx service, including any use that violates these Terms, applicable law, or the rights of a third party.
• Your breach of any representation, warranty, or obligation set out in these Terms.

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-laws principles that would require the application of the laws of any other jurisdiction.

Any dispute arising out of or relating to these Terms or your use of the MarkupRx service shall be brought exclusively in the state or federal courts of the Commonwealth of Virginia, and both parties consent to personal jurisdiction in those courts.

Nothing in this section limits MarkupRx's right to seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm.

You may terminate your account at any time by canceling your subscription via the Stripe Customer Portal (accessible from your account settings) and emailing [email protected] to request full data deletion. We will process deletion requests within 30 days.

MarkupRx may suspend or terminate your account immediately, with or without notice, if you breach these Terms, engage in fraudulent or abusive activity, or if we reasonably believe continued access poses a risk to the platform or other users. Termination does not entitle you to a refund except as described in the Subscriptions section.

We may update these Terms from time to time. Material changes will be reflected in the Effective date above and announced via email or in-app notice. Continued use of the MarkupRx service after material changes constitutes acceptance of the revised Terms.

We encourage you to review these Terms periodically. For non-material changes (spelling corrections, formatting, clarifications that do not affect your rights or obligations), we may update the Terms without prior notice.

Questions about these Terms? Email [email protected] — we read every message.